Meta, the parent company of Facebook and Instagram, has announced the removal of over 10 million fake accounts and 500,000 spam profiles in the first half of 2025 as part of its ongoing efforts to combat inauthentic behavior across its platforms.
The tech giant revealed the move is aimed at prioritizing original content creators while cracking down on impersonation, fake engagement, and unauthorized content duplication.
In a blog post released Monday, Meta outlined new measures to detect and penalize accounts that repeatedly share unoriginal content without meaningful edits, warning that such practices drown out authentic voices and make it harder for new creators to gain visibility.
The company is rolling out enhanced tools to automatically trace reposted content back to its original source, ensuring proper credit while reducing the reach of duplicated material.
“Pages that consistently post original content will receive wider distribution,” Meta stated, clarifying that simply stitching clips together or adding watermarks no longer qualifies as sufficient editing.
The platform also warned against uploading content with watermarks from other social media sites, noting violations could lead to reduced visibility or loss of monetization privileges.
Parallel to these changes, Meta has introduced new creator tools including post-level performance insights on the Professional Dashboard and a Support Home feature that alerts users about potential content restrictions.
The announcement comes as YouTube also updates its monetization policies, though the Google-owned platform clarified that AI-assisted content remains eligible for ad revenue despite new restrictions on mass-produced material.
Industry analysts suggest these coordinated moves reflect growing pressure on tech companies to improve content quality and creator protections amid increasing competition in the digital space.
Meta’s aggressive enforcement follows years of criticism about platform integrity, with the latest purge representing one of its largest coordinated actions against inauthentic accounts to date.
