In a display of ambition and innovation, Nigeria has officially kicked off the 14th biennial AFRICAST 2025 Media Expo, positioning the country as a hub for Africa’s media transformation. Organized by the National Broadcasting Commission (NBC), the event is set to be held in Lagos beginning October 21, 2025, but its inauguration already set the tone for a landmark gathering that will shape the future of African broadcasting and digital media.
From the earliest hours of the launch, participants were treated to a refreshing blend of wellness routines, healthy meals, and therapeutic massages a creative prelude to the serious business of media discourse that lies ahead. Exhibition booths were being installed, registration desks were buzzing, and organizers ensured that the venue was ready for a week of dynamic engagement and innovation.
At the heart of the opening session was a keynote address delivered by NBC’s Director-General, Mr. Charles Ebuebu, who described AFRICAST not merely as a conference but as a strategic response to the rapid digital transformation reshaping Africa’s media landscape.
He emphasized that the event would spotlight innovation, policy dialogue, and technology-driven content creation all critical levers for strengthening the continent’s broadcasting industry.
This year’s edition carries the theme “Navigating the Digital Surge: Building a Resilient African Media Ecosystem for the Future.” Under this banner, AFRICAST 2025 aims to foster synergy between policy, creativity, and business, creating a meeting point where regulators, broadcasters, entrepreneurs, and content creators converge to exchange ideas and forge collaborations.
Ebuebu highlighted that AFRICAST has historically been the hub where business, creativity, and broadcast policy converge, and for 2025, the Commission aims to elevate the impact and visibility of the event for all participants, especially sponsors and innovators.
Over the coming days, AFRICAST 2025 will host panel discussions, keynote sessions, exhibitions, and networking events featuring key industry stakeholders and technology leaders.
Attendees are expected to explore emerging trends such as artificial intelligence in media production, digital storytelling, and cross-border content distribution. The conference will also provide a platform for policy harmonization and investment dialogue, promoting sustainable media practices and digital inclusion across Africa.
In today’s fast-evolving media environment, digital disruption poses both challenges and opportunities. As streaming services, social media platforms, and mobile-first consumption reshape audience behavior, traditional broadcasting faces the urgent need to adapt or risk obsolescence.
By convening AFRICAST 2025, Nigeria signals a determination to lead the continent’s transition into a more digitally inclusive and technologically advanced media era.
The event also aligns with Nigeria’s broader economic and cultural ambitions, reinforcing its reputation as a creative and technological powerhouse in Africa.
Through AFRICAST, the country continues to strengthen its soft power influence, attract investment in creative industries, and build a resilient foundation for media innovation.
The launch of AFRICAST 2025 thus represents more than a routine media gathering it is a statement of intent, a collective push by African stakeholders to shape a media ecosystem that is resilient, forward-looking, and authentically African.
