Netflix has acquired exclusive rights to broadcast live coverage of the 2027 and 2031 FIFA Women’s World Cups in the United States. This groundbreaking deal, announced by FIFA on Friday, marks Netflix’s first full-scale foray into live sports broadcasting.
“As a marquee brand and FIFA’s new long-term partner, Netflix has shown a very strong level of commitment to growing women’s football,” said FIFA President Gianni Infantino.
Host Nations and Future Prospects
The 2027 Women’s World Cup is set to take place in Brazil, while the host country for the 2031 tournament has not yet been confirmed. England, a joint bid involving other British federations, and the United States are among the contenders to host the event.
Netflix’s Move into Sports
Netflix has been gradually expanding its presence in live sports broadcasting. Earlier this year, the platform streamed a high-profile boxing match between Mike Tyson and Jake Paul, drawing an audience of 60 million households despite facing technical issues. Netflix is also set to stream two NFL games on December 25 as part of a new three-year deal to show Christmas Day fixtures.
Growing Popularity of Women’s Football
The 2023 Women’s World Cup, aired in the UK by BBC and ITV, attracted a peak audience of 12 million during the final, where Spain defeated England. In the U.S., the competition continues to gain traction, with Netflix’s deal poised to further elevate its profile.
Challenges in Broadcast Rights Negotiations
FIFA President Gianni Infantino previously criticized low offers for broadcasting rights in key markets, threatening a TV blackout in countries like the UK. However, the success of recent tournaments, combined with Netflix’s investment, underscores the growing value and popularity of women’s football globally.
