Burna Boy’s “I Told Them” tour has made history as the highest-grossing tour by an African artist, earning a staggering $30.5 million from 302,801 tickets sold across 22 shows in Europe and North America. This milestone solidifies Burna Boy’s position as one of the most successful African artists globally.
The tour’s success can be attributed to Burna Boy’s strategic approach, targeting premium markets and commanding high ticket prices. His performances featured collaborations with global heavyweights like Dave, Stormzy, and Snoh Aalegra, drawing diverse crowds and amplifying the hype.
A standout moment was his record-breaking concert at London Stadium on June 29, 2024, which grossed $6.147 million from 58,973 tickets sold, making it the highest-grossing single concert by an African artist. The tour also saw success in North America, generating $15.19 million from 152,378 tickets sold across 16 shows, and $15.27 million from 150,423 tickets sold in six European shows.
Burna Boy’s achievement is a testament to the growing global demand for Afrobeats and the continent’s rising dominance in the music industry. His success paves the way for other African artists, like Rema, Tems, and Omah Lay, to break into the international scene.
The “I Told Them” tour is more than just a concert series – it’s a statement about African artistry and its economic muscle. Burna Boy’s blend of Afrobeat rhythms, reggae inflections, and hip-hop swagger has captivated audiences worldwide, proving that African music is a force to be reckoned with.
