Afrobeats superstar David Adeleke, popularly known as Davido, has disclosed that journalism would have been his career of choice if he had not pursued music. In a recent interview with Atlanta-based radio station 96.1 The Beat, Davido shared his passion for media and communication, highlighting his enthusiasm for promotional activities and conversations.
“I like promo, I like conversations. A lot of people don’t know that I studied marketing apart from business management. I like to market myself, I love to talk. If I had a podcast, I talk for like three to four days,” he said with a laugh during the interview.
Davido emphasized the importance of media engagement in an artist’s career, noting that unlike many of his peers who avoid press interactions, he enjoys talking and exchanging ideas. “I just feel like it’s part of being an artist. A lot of big artists don’t do press but I do because I can talk. But some people just don’t want to talk. When people meet me, I like to have conversations, I like to know things, I like information. Even at home, I’m also researching. If I wasn’t doing music, I would definitely be in journalism.”
The singer also attributed his strong social media presence and popularity to his work ethic. “A lot of people in my position would just sit down and let everything work for them. People be asking me why I have the most followers, it’s because I’m working,” he explained, adding, “I know how hard Beyonce will work with all the money she got.”
Davido’s remarks shed light on his multifaceted interests beyond music, reflecting his background in marketing and his natural affinity for communication and media. The interview adds to the narrative of an artist who combines talent with strategic self-promotion and a genuine love for connecting with people.
